Digital transformation is everywhere. Yet, a recent study conducted by Odoxa for Dell and BDM in 2025 reveals a worrying paradox: 60% of professionals in France do not master the basic digital tools necessary for their daily work , and this figure reaches 45% even among managers . These figures raise questions: how can we hope to adopt cutting-edge technologies like generative artificial intelligence if the digital foundations are so fragile? At SoSharp, we believe this is

En 2025, l’intelligence artificielle générative (GenAI) n’est plus un sujet de veille. C’est une réalité quotidienne dans les entreprises. Mais cette adoption n’a rien d’un long fleuve tranquille.

AI doesn't fail for lack of technology. It fails for lack of adoption. In SMEs, the same scenario unfolds: management is convinced of the potential, tools are purchased, sometimes even training is provided… and yet, after a few months, nothing has really changed. Employees revert to their old habits, projects lose momentum, and AI ends up being perceived as a waste of time. Why? Because the same mistakes are repeated, over and over again. Here are the 5 most common ones and,